The Reach Filter allows you to sort and filter mentions based on the estimated audience size of the author or publication. Reach is a critical metric for evaluating how many people may have seen a mention and understanding its potential impact on brand awareness.
By applying the Reach Filter, you can easily identify mentions from influential sources, such as major media outlets or high-follower social accounts, and prioritize those with the greatest visibility potential.
How to Use the Reach Filter
The Reach Filter is typically located in the advanced filtering options of your Mentions Dashboard. It lets you set both minimum and maximum reach values, giving you control over the range of mentions you want to analyze.
Access Advanced Filters
Open the Advanced Filters panel located in the right section of your dashboard.
Locate the Reach Filter
Find the “Reach” filter option in the available list of filters.
Set Your Reach Criteria
Define a minimum or maximum reach range for the mentions you want to see.
For example, you might choose to display only mentions with a reach greater than 10,000 to focus on those with the highest visibility potential.
Once applied, your mentions feed will automatically update to include only those that fall within your defined reach range.
Tips and Best Practices
Identify Key Influencers
Use the Reach Filter to find high-reach mentions from influential voices in your industry. These could be major publications, journalists, thought leaders, or social media creators with significant followings.
Measure PR Campaign Success
Evaluate the effectiveness of a PR or marketing campaign by analyzing the total reach of its related mentions. A higher cumulative reach typically indicates greater awareness and exposure.
Prioritize High-Impact Mentions
Direct your engagement and response efforts toward mentions with higher reach to maximize visibility and impact. A reply or share from a large account can significantly amplify your brand presence.
Combine with the Sentiment Filter
Use the Reach and Sentiment filters together for a deeper understanding of how influential mentions affect your brand perception.A positive high-reach mention represents strong advocacy worth amplifying.
A negative high-reach mention may signal a reputation risk that requires immediate attention.
Conclusion: Focus on Visibility and Influence
The Reach Filter helps you cut through lower-impact mentions and zero in on the ones that matter most. By focusing on audience size and combining reach insights with sentiment or source data, you can measure awareness more accurately, prioritize influencer relationships, and respond strategically to mentions that shape your brand’s public image.