The Site Visits Filter allows you to identify and analyze mentions that drive traffic to your website. This filter is especially valuable for understanding the direct impact of your brand mentions on web traffic and for measuring the ROI of PR and marketing campaigns.
By focusing on mentions that generate measurable site visits, you can pinpoint your most effective referral sources, strengthen relationships with high-performing publishers or influencers, and fine-tune your outreach and content strategies for maximum impact.
How to Use the Site Visits Filter
The Site Visits Filter is available as an advanced filtering option within the right side of the Dashboard.
Access the Site Visits Filter
Open the Advanced Filters panel in your right side of the Dashboard and locate the “Site Visits” option.
Set Your Traffic Threshold
Define the minimum and maximum number of site visits a mention must generate to be included in your results. For example, you can filter for mentions that have driven at least 10 visits to your website.
Your mentions feed will automatically update to display only those that meet or exceed the threshold you set.
Tips and Best Practices
Identify High-Value Referral Sources
Use the Site Visits Filter to uncover which articles, blogs, or social media posts are most effective at driving users to your website. These are valuable relationships to maintain and strengthen, as they directly contribute to your site traffic and potential conversions.
Measure Campaign ROI
Track the site visits generated by campaign-specific mentions to evaluate their real-world impact on your traffic, leads, or sales. This provides a concrete measure of how your PR and marketing initiatives perform beyond visibility alone.
Optimize Your Content Strategy
Analyze the mentions that generate the highest referral traffic to identify what type of content, messaging, or publication format best motivates audiences to click through to your site. Use these insights to shape future campaigns.
Combine with Other Filters for Deeper Insights
Combine the Site Visits Filter with others for a more holistic analysis:Site Visits + Positive Sentiment: Identify the content that drives both traffic and a favorable brand impression.
Site Visits + Source: Compare how different channels (news, blogs, or social media) contribute to your web traffic.
Conclusion: Connect Mentions to Real Impact
The Site Visits Filter bridges the gap between brand visibility and measurable web performance. By tracking which mentions generate the most site visits, you can determine which partnerships and campaigns deliver the best ROI, refine your outreach strategy, and focus on content that drives both attention and action.
When combined with sentiment and engagement data, this filter gives you a complete picture of how brand awareness translates into audience behavior helping you make data-driven decisions that grow your digital presence effectively.