The Country Filter allows you to view mentions originating from specific geographic locations. This feature is particularly valuable for brands with a global presence or those seeking to better understand their regional audiences.
By filtering mentions by country, you can tailor your marketing strategies, analyze local sentiment, and identify region-specific trends. This helps you adapt your brand messaging to different markets and make more informed, data-driven decisions.
How to Use the Country Filter
The Country Filter is a standard option available within the right side of the Dashboard, allowing you to easily narrow your results by geographic origin.
Locate the Country Filter
In the right side of the Dashboard, open the Advanced Filtering panel and find the “Country” filter option.
Select One or More Countries
Choose one or more countries from the available list. Once selected, your mentions feed will automatically refresh to show only mentions from those specific locations.
You can select multiple countries if you want to compare engagement or sentiment across regions.
Tips and Best Practices
Regional Campaign Tracking
Use the Country Filter to monitor how marketing campaigns perform in specific regions. This helps you understand how your message resonates in different cultural or economic contexts and allows for targeted adjustments.
Market-Specific Insights
Analyze topics, sentiment, and engagement trends in mentions from various countries to uncover local preferences and consumer behavior patterns. These insights can guide regionally tailored marketing and PR strategies.
Identify Regional Influencers
Filtering by country makes it easier to spot key influencers, journalists, and publications active in particular markets. Building partnerships with these local voices can significantly enhance brand visibility and credibility in target regions.
Combine with the Language Filter
For deeper geographic and cultural analysis, combine the Country Filter with the Language Filter. This helps you:Understand linguistic variations within a country (for example, English vs. French mentions in Canada).
Track language-based conversations across multiple countries (for example, Spanish mentions across Spain, Mexico, and Argentina).
Conclusion: Localize Your Brand Insights
The Country Filter gives you the power to analyze your brand presence on a regional level, helping you move beyond global metrics to focus on local relevance.
By segmenting mentions by geography and combining this view with sentiment, language, and engagement filters you gain a comprehensive understanding of where your brand is being talked about, how it’s perceived, and what matters most to each market. This enables you to adapt your strategy and communication to every audience you serve.