The Influencer Followers Filter allows you to focus on mentions from influencers based on their follower count. This filter is a key tool for identifying influencers who align with your desired audience size and marketing goals.
Whether you are looking for micro-influencers with a loyal, niche audience or macro-influencers with a large, broad reach, the Followers Filter helps you target the right individuals for your campaigns. By segmenting influencers by follower count, you can build more effective, tiered strategies for collaboration and engagement.
How to Use the Influencer Followers Filter
The Influencer Followers Filter is an Advanced filtering option within the right side of the Dashboard that allows you to set follower count ranges for influencer discovery and analysis.
Access Advanced Filters
Open your Dashboard and navigate to the Advanced Filters panel.
Locate the Followers Filter
Find the filter labeled “Influencer Followers”.
Set Your Follower Range
Define a minimum and/or maximum follower count to refine your results.
For example, set a range between 10,000 and 100,000 followers to focus on mid-tier influencers who balance reach with engagement.
Your mentions feed will then update to display only mentions from influencers who fall within your specified follower range.
Tips and Best Practices
Target Different Influencer Tiers
Use follower ranges to categorize influencers into tiers such as nano, micro, macro, and mega.This segmentation allows you to create customized outreach strategies for each group, balancing cost, influence, and audience relevance.
Find Niche Experts
Filter for micro-influencers (typically between 1,000 and 100,000 followers) to discover highly engaged creators who often have stronger community trust and more authentic interactions with their followers.
Identify Top-Tier Influencers
Apply a high follower range to identify leading voices and industry authorities. These influencers can be valuable partners for large-scale brand awareness or global campaigns.
Combine with Other Filters for Precision
Combine the Followers Filter with others such as Interactions, Keywords, or Sentiment for a more comprehensive analysis.
For instance, find influencers who not only have large followings but also high engagement and relevant content that matches your campaign goals.
Conclusion: Build Strategic Influencer Partnerships
The Influencer Followers Filter helps you discover influencers who match your target audience size and marketing objectives. By defining clear follower ranges and combining this filter with engagement and sentiment data, you can identify both high-impact creators and authentic niche voices.
This ensures that every influencer collaboration you pursue is strategically aligned, performance-driven, and optimized for maximum reach and relevance.