The Full Text Search Filter is a powerful and flexible tool that allows you to search for specific words or phrases within the entire text of your mentions. Unlike the Keywords Filter, which is limited to predefined tracked terms, the Full Text Search enables ad-hoc exploration of any topic, phrase, or name that appears in your data.
This feature is particularly useful for discovering emerging trends, finding mentions of non-tracked products or individuals, and locating specific customer feedback. It gives you complete control to dive deeper into your mentions and uncover insights beyond your existing tracking setup.
How to Use the Full Text Search Filter
The Full Text Search is typically available as a search bar positioned prominently within the Mentions Dashboard. It functions as a dynamic query tool, returning results instantly based on the text you enter.
Locate the Full Text Search Filter
Open your Dashboard and navigate to the Advanced Filters panel. There you will find “Full Text Search.”
Enter Your Search Query
Type the word, phrase, or expression you want to find within your mentions.
You can also use advanced search operators to refine your query:AND to include multiple terms (e.g., marketing AND analytics)
OR to include either of two terms (e.g., “BrandMentions” OR “social listening”)
Execute the Search
The mentions feed will instantly refresh to display only the mentions containing your search terms.
Tips and Best Practices
Explore New Topics
Use the Full Text Search to experiment with new topics, hashtags, or product names before officially adding them to your tracked keywords. This helps you identify emerging discussions and trending themes early.
Find Specific Feedback
If you need to locate customer feedback about a specific feature, product, or campaign, use the Full Text Search to uncover relevant mentions even if those terms are not currently part of your tracking setup.
Answer Targeted Questions Quickly
When you need fast insights, such as “What are people saying about our latest update?”, a full-text search provides an immediate snapshot of the relevant conversations.
Conclusion: Unlock Insights Beyond Your Tracked Keywords
The Full Text Search Filter is one of the most versatile tools in BrandMentions, allowing you to move beyond preset keywords and perform instant, exploratory research.
Whether you are tracking product feedback, monitoring brand perception, or investigating a new market topic, this feature helps you pinpoint specific insights quickly and accurately. When combined with other filters such as Sentiment, Source, or Country, it becomes a powerful mechanism for deep, contextual analysis of real-time online conversations.