The Context of Conversations Filter allows you to view mentions that appear near your monitored keywords within a piece of content. Instead of showing just the exact keyword mention, this filter captures the surrounding text that appears before or after your tracked terms, giving you a clearer picture of how your brand, product, or topic is being discussed.
This feature is especially useful for understanding the tone, context, and intent behind a mention. By analyzing the nearby words and phrases, you can determine whether the mention is positive, neutral, or negative, and better understand how your keywords are used within a broader discussion.
How to Use the Context of Conversations Filter
The Context of Conversations Filter is available as an Advanced Filtering option found within the right side of the dashboard. It works automatically by displaying a portion of the text surrounding your monitored keywords, helping you interpret mentions more accurately.
Access Advanced Filters
In your Mentions Dashboard, open the advanced filtering or search options.
Find the Context of Conversations Filter
Locate the input field labeled "Context of Conversations".
Search by the Context Around the Keyword
Examine the surrounding words and phrasing to understand how your keyword is being referenced and interpreted within the broader context of the mention.Tips and Best Practices
Avoid misinterpreting mentions
Reviewing only the keyword mention can lead to incomplete conclusions. Always check the surrounding text to understand the real sentiment and relevance of the mention.
Identify sentiment and tone
The words that appear near your tracked keywords often reveal how people feel about your brand or topic. Use this filter to interpret emotional cues and identify trends in audience perception.
Detect emerging themes
By reviewing the context around your keywords, you can uncover recurring phrases or topics that frequently appear alongside your brand mentions. These insights can help shape future marketing or PR strategies.
Combine with other filters
For more precise analysis, use the Context of Conversations Filter together with other options such as Sentiment, Language, or Source. For example, reviewing the context of mentions from news sources with negative sentiment can help you identify potential PR issues early.
Conclusion: Understand What Surrounds Your Keywords
The Context of Conversations Filter helps you move beyond isolated mentions to see how your monitored keywords are used within real conversations. By examining the nearby text before and after each mention, you can gain deeper insight into tone, sentiment, and topic associations.
This level of contextual analysis ensures that your monitoring captures not just the occurrence of a keyword, but also the meaning behind it, allowing for more accurate reporting, smarter engagement, and stronger brand understanding.