BrandMentions allows you to access and analyze historical mentions for up to 10 years your projects, helping you uncover valuable insights from past conversations. This feature provides a comprehensive view of your brand’s online presence over time, making it ideal for long-term brand health tracking, campaign impact analysis, and market research.
How to Access Historical Data
Accessing historical mentions is a simple process you can start directly from your Project Settings.
Navigate to Mentions Dashboard
From your main dashboard, open the specific project where you want to retrieve historical data. Click on the Get Historical Data button and you will be redirected to the Project Settings section.
Locate the “Get Historical Data” Option
Within the project settings, look for the Historical Data” option.
Select the Desired Time Period
Choose the time range you want to analyze. Available options usually include:Last 3 Months
Last 6 Months
Last Year
Custom Period (set your own start and end dates)
Initiate the Data Retrieval
After selecting your desired period, confirm your request to start the process. BrandMentions will scan its archives and retrieve mentions of your tracked keywords from the chosen timeframe.
Note: The retrieval time may vary depending on the amount of data and length of the period requested.
View and Analyze Historical Mentions
Once the process is complete, your historical mentions will appear in your Mentions feed. You can analyze, filter, and tag them just like your regular real-time mentions.
Conclusion: Gain a Complete View of Your Brand’s History
The Historical Data feature in BrandMentions allows you to go beyond real-time monitoring and explore years of past conversations. By analyzing historical mentions, you can identify long-term trends, measure the results of past campaigns, and strengthen your overall brand intelligence strategy with data-driven historical insights.