The Top Languages feature in the BrandMentions Analytics section helps you understand your brand’s global voice by identifying the languages in which your brand is most frequently mentioned.
This insight reveals how your brand resonates with audiences around the world, highlights emerging international interest, and supports your efforts to create culturally and linguistically relevant communications. Whether your brand already operates globally or aspires to expand internationally, understanding language distribution is key to effective localization and engagement.
How to Use the Top Languages Chart
The Top Languages chart provides a ranked overview of the languages in which your brand is being discussed. It is typically displayed as a pie chart or ranked list, making it easy to identify which languages dominate your mentions.
Here’s how to interpret and use this chart effectively:
Access the Analytics Section:
Open your project’s Analytics Dashboard to view key data visualizations.
Locate the Top Languages Chart:
Look for the chart labeled Top Languages. It displays the percentage and total number of mentions for each language in which your brand appears.
Identify Dominant Languages:
Review the data to see which languages have the highest mention volumes. This reveals where your brand is being talked about most actively and which regions or audiences are driving the conversation.
Analyze Sentiment by Language:
For a deeper level of understanding, explore the sentiment distribution for each language. This will help you assess whether the discussions are positive, neutral, or negative across different linguistic groups.
By combining mention volume with sentiment, you gain a comprehensive view of your brand’s reputation across linguistic and cultural boundaries.
Strategic Benefits of Language Analysis
Analyzing the languages in which your brand is mentioned provides multiple strategic advantages. Here’s how to use this data to guide your marketing and communication efforts:
Inform Localization Efforts:
If a large share of mentions comes from a language your brand doesn’t currently support, it’s a clear signal to localize your website, campaigns, or customer support for that audience.
Identify Emerging Markets:
A growing number of mentions in a specific language can indicate increasing awareness or interest in that region. Use this data to prioritize market research and potential expansion.
Create Culturally Relevant Content:
Knowing your audience’s languages enables you to tailor your content to their culture and communication style. This leads to stronger engagement and more authentic brand connections.
Evaluate International Campaigns:
For brands running multilingual campaigns, the Top Languages chart is an excellent way to measure performance. You can track mentions over time to see which language-specific initiatives are resonating most effectively.