ncover Your Most Powerful Brand Advocates
The Influencers tab in BrandMentions helps you discover these voices, analyze their impact, and turn natural advocacy into a strategic advantage. Finding and understanding your top influencers is the foundation of any successful influencer marketing or PR strategy. By identifying who’s already amplifying your message, you can build stronger relationships, grow visibility, and transform organic buzz into measurable brand growth.
Step-by-Step: Finding Your Top Influencers in BrandMentions
The Influencer List inside the Influencers tab is your central hub for identifying and analyzing influential voices. Follow these steps to uncover your most impactful brand advocates:
1. Navigate to the Influencers Tab
From your project dashboard, click Influencers in the left sidebar. This opens a dedicated view showing all influencers who have mentioned your brand within the selected time range.
2. Review the Influencer List
You’ll see a comprehensive, sortable list of all influencers who mentioned your brand. Each row includes the influencer’s name, platform, and essential metrics helping you understand who’s driving the conversation.
3. Sort by Key Metrics to Find Top Performers
Sorting helps you instantly identify the influencers who have the greatest impact. You can rank them by the following metrics:
Performance: A proprietary BrandMentions score that reflects an influencer’s overall quality and engagement level. Sorting by Performance shows your most balanced, high-impact influencers.
Reach: Displays the size of an influencer’s potential audience. Sorting by Reach highlights those who can expose your brand to the largest number of people.
Voice Share: Reveals which influencers talk about your brand most frequently, helping you spot your most active advocates.
Followers: Displays how many people actively follow the influencer on their platform. Sorting by Followers is useful for identifying popular creators who can expand your visibility and introduce your brand to larger communities.
Once you’ve identified your top influencers, click on any profile to explore detailed data and recent mentions.
This deeper analysis allows you to:
Understand the Context:
See what each influencer is saying about your brand and the tone or sentiment behind their content.
Assess Their Fit:
Review their content style, audience demographics, and overall values to ensure they align with your brand identity.
Start Building Relationships:
Engage with their posts, show appreciation for their support, or reach out to collaborate. Authentic, respectful engagement can turn casual advocates into long-term partners.
Build Authentic, Data-Driven Partnerships
By regularly using the Influencers tab to monitor, sort, and evaluate your top brand advocates, you can create a powerful, data-informed influencer strategy.
You’ll always know who’s amplifying your message, how much influence they have, and how to transform those insights into lasting brand relationships that drive real growth.