Influencers & Key Sources
Shows how to identify, rank, and engage with the most impactful voices talking about your brand or topics. Includes influencer scoring and outreach best practices.
17 articles
Overview
Which voices shape your brand’s reputation, discover new collaboration opportunities, and refine your outreach strategy to maximize visibility and credibility
What Is the Influencers Tab in Brandmentions?
Why Is Monitoring Influencers Important for Brand Growth?
How Can Influencer Insights Support My Marketing and PR Strategy?
Discovering Influencers
Identify the most influential voices mentioning your brand across social media, news, and web platforms.
How Do I Find Top Influencers Mentioning My Brand?
How Can I Identify the Most Impactful Websites and Publications?
How Do I Filter Influencers by Media Type, Reach, or Engagement?
How Can I Compare Influencer Performance Across Different Platforms?
How Do I Find Influencers Specific to a Region or Language?
Understanding Influence Metrics
How BrandMentions measures an influencer’s impact through key data points such as voice share, reach, and engagement.
How Can I View an Influencer’s Audience Size, Interactions, or Reach?
What Metrics Does Brandmentions Use to Calculate Influence?
What’s the Difference Between Micro and Macro Influencers?
How Do I Evaluate Whether an Influencer Is Relevant to My Brand?
How Often Is Influencer Data Updated in Brandmentions?
Using Influencer Data
Turn insights into action by identifying collaboration opportunities, refining outreach strategies, and tracking the effectiveness of influencer partnerships
How Do I Use Influencer Data to Plan PR or Outreach Campaigns?
How Can I Export Influencer Lists for External Use?
Can I Tag Influencers for Later Tracking?
How Can Influencer Tracking Help Identify Partnership Opportunities?