The Sites tab in BrandMentions is designed to help you uncover these powerful online platforms. It highlights the websites and publications that mention your brand most often and have the largest potential impact on your visibility, authority, and online reputation.
By identifying these key websites, you can expand your marketing and PR strategies beyond social media ensuring your brand appears where your audience reads, learns, and engages every day.
Step-by-Step: Finding the Most Impactful Websites and Publications
The Sites tab in BrandMentions offers a clear, data-rich view of where your brand is being discussed across the web. Here’s how to use it to identify your most valuable online mentions:
1. Navigate to the Sites Tab
From your project dashboard, click Sites in the left sidebar. This opens a detailed list of websites and publications that have mentioned your brand during the selected time period.
2. Review the Sites List
You’ll see a comprehensive list of all websites, blogs, and news sources mentioning your brand. Each row includes key data points such as the number of mentions, estimated visits, and other relevant engagement metrics.
3. Sort by Key Metrics to Identify Top Performers
The Sites list is fully sortable, allowing you to prioritize websites based on what matters most to your brand goals:
Sort by Visits:
Find the websites generating the most traffic to your mentions. This metric reveals where your brand exposure is reaching the largest audience.
Sort by Mentions:
Identify the publications and blogs that mention your brand most frequently. Frequent mentions often signal strong editorial interest or industry alignment.
Sort by Performance:
Prioritize high-authority sites that can boost your SEO and credibility. Mentions on reputable domains often carry more long-term influence and backlink value.
Turning Insights into Action
After identifying your most impactful websites and publications, you can use these insights to strengthen your marketing and PR efforts in several strategic ways:
Build a Targeted Media List
The Sites list serves as a ready-made media database. Reach out to top publications to build relationships with journalists, editors, and bloggers, increasing your chances of earning more organic coverage in the future.
Discover Guest Posting and SEO Opportunities
Many high-authority sites accept guest contributions. Use your Sites list to identify potential backlink and content placement opportunities that can improve your SEO and expand your thought leadership reach.
Optimize Your Advertising Strategy
For brands running digital ads, the Sites tab can help you pinpoint high-traffic, relevant platforms for display campaigns, sponsored content, or native advertising placements.
Build a Holistic, Multi-Channel Presence
By combining influencer insights from social media with data on impactful websites and publications, you can create a balanced and resilient media strategy.
The Sites tab in BrandMentions helps ensure your brand isn’t dependent solely on social media algorithms. Instead, you’ll maintain visibility across trusted online sources where your audience actively seeks information, giving your brand a stronger and more stable presence across the entire digital landscape.