The Influencers tab in BrandMentions gives you a complete overview of everyone talking about your brand but the real power lies in refining that data. With powerful filters and analytics tools, you can narrow your list to find the influencers who truly fit your campaign goals.
Whether you’re searching for a micro-influencer with high engagement on Instagram or a macro-influencer with massive reach across platforms, BrandMentions lets you tailor your search with precision. Filtering helps you move from a broad list to a focused set of high-priority targets, saving time and boosting campaign performance.
Step-by-Step: How to Filter Your Influencer List
BrandMentions offers multiple ways to filter and analyze your influencer data primarily through the Analytics Panel on the right side of the dashboard and the Header Controls at the top.
Here’s how to use each filter type effectively:
Filter Type | How to Use It | Why It Matters |
Media Type | In the Analytics Panel, open the Platform Breakdown chart. Click a platform (like Instagram, TikTok, or X) to filter your list and view only influencers active on that channel. | Perfect for platform-specific campaigns. For example, if you’re planning an Instagram giveaway, you can focus exclusively on Instagram influencers. |
Reach | Use the Reach Analysis slider in the Analytics Panel to set a minimum and maximum reach range. | Helps you target by scale. Use lower ranges to find micro-influencers with niche engagement, or higher ranges to identify macro-influencers with massive visibility. |
Engagement / Performance | The Performance Slider filters influencers by their Performance score, BrandMentions’ proprietary metric combining engagement, reach, and sentiment. | High engagement often means stronger influence. This filter helps you focus on influencers who have genuine audience interaction, not just big numbers. |
Followers | Use the Followers filter in the Header Controls or Analytics Panel to view influencers by audience size. | Ideal for segmenting influencer tiers—micro, mid-tier, or macro—based on your campaign’s reach and budget goals. |
Sentiment | Filter influencers by positive, neutral, or negative mentions. | Useful for reputation management or identifying advocates who already speak positively about your brand. |
Time Period | Use the Header Controls to select a specific date range. | Focus on recent influencer activity to stay up to date with the most relevant voices. |
Example: Building a Precision Search
Let’s say you want to identify TikTok influencers with over 100,000 reach who have mentioned your brand positively in the past 30 days.
By combining filters for Media Type, Reach, Sentiment, and Time Period, you can instantly generate a targeted shortlist of influencers who meet your exact criteria ready for outreach or campaign planning.
Why Filtering Matters
Filtering your influencer data transforms a long list into a strategic, data-driven asset. It helps you:
Focus on high-impact influencers aligned with your goals.
Save time by removing irrelevant or low-engagement accounts.
Improve campaign ROI through smarter, more personalized outreach.
The combination of filters, analytics, and performance data in BrandMentions gives you complete control over your influencer discovery process. By refining your list with precision, you can identify the right voices on the right platforms—and build authentic, results-driven relationships that grow your brand.