To design a truly effective influencer marketing strategy, you need to understand where your influencers perform best. The Influencers tab in BrandMentions gives you the insights to do just that. With its platform-level analytics and filtering tools, you can compare influencer performance across different platforms helping you focus your campaigns where each influencer and their audience are most engaged.
By analyzing influencers on a platform-by-platform basis, you can make smarter decisions about campaign placement, content type, and budget allocation. This strategic view ensures that every collaboration delivers maximum impact and measurable ROI.
Step-by-Step: How to Compare Influencers Across Platforms
The Analytics Panel in the Influencers tab makes it simple to break down and compare influencer performance across social media platforms. Follow these steps:
1. Navigate to the Influencers Tab
Open your project dashboard and select Influencers from the left sidebar to view your main influencer dashboard.
2. Use the Platform Breakdown Chart
In the Analytics Panel on the right, you’ll find the Platform Breakdown chart. This visual displays the distribution of influencer mentions across all monitored platformssuch as Instagram, X, Facebook, YouTube, TikTok, and LinkedIn.
It provides an at-a-glance overview of where your brand is most discussed and which channels your influencers prefer.
3. Filter by Platform
Click on any platform segment within the chart to filter your Influencer List. The list will automatically update to show only influencers active on that channel.
This helps you analyze specific groups for example, focusing on your top TikTok creators or most active LinkedIn voices.
4. Compare Key Metrics
Once you’ve filtered by platform, you can sort influencers by key performance indicators such as:
Reach: Identifies which influencers offer the largest audience on a specific platform.
Performance Score: Combines engagement, reach, and sentiment for a holistic view of influence quality.
Voice Share: Reveals which influencers mention your brand most frequently.
Switch between platforms to directly compare your top performers on each channel such as your best Instagram influencer versus your leading TikTok creator.
Why Cross-Platform Comparison Matters
Comparing influencer performance across different platforms goes beyond analytics, it’s a strategic advantage that helps you allocate resources effectively and tailor your approach to each channel.
Benefit | Description |
Optimize Campaign Placement | Identify where each influencer performs best and focus collaborations on their strongest channels to maximize impact. |
Tailor Content Formats | Different platforms favor different content types—short-form video for TikTok, visuals for Instagram, professional posts for LinkedIn. Knowing where an influencer excels helps you match your content style to audience expectations. |
Allocate Budgets Efficiently | Direct your budget where it drives the best results. Invest in influencers with proven engagement on one platform rather than spreading resources thin across multiple underperforming channels. |
Discover Niche Opportunities | Some influencers have strong communities on smaller or specialized platforms. These can be hidden gems for reaching highly targeted and loyal audiences. |
Build a Smarter, Multi-Platform Strategy
By using the cross-platform insights in BrandMentions, you can go beyond surface-level metrics and build a data-driven influencer strategy that accounts for the unique dynamics of each channel.
This holistic approach ensures your brand connects with the right audiences on the right platforms, maximizing both reach and relevance across the ever-evolving digital landscape.