As your brand gains visibility, the number of influencers mentioning you can grow quickly and managing all those voices effectively becomes essential. BrandMentions allows you to tag influencer mentions to keep your data organized and easy to revisit.
By tagging influencer mentions, you can create custom categories, group related conversations, and track the influencers that matter most to your brand. This system gives you a practical and flexible way to manage influencer relationships and stay on top of the most relevant mentions over time.
Tagging in BrandMentions lets you apply custom labels to any individual mention, including those made by influencers. These tags act like keywords or folders that help you group and track specific types of content.
How to Tag Influencer Mentions
Follow these quick steps to tag influencer mentions in BrandMentions:
Navigate to Influencers tab:
From your project dashboard, open the Mentions tab to view all recent activity related to your brand.
Find Influencer Mentions:
Identify mentions that come from influencers you want to track. You can use filters like Reach, Performance, or Platform to narrow results.
Add a Tag:
Click on a mention to open its details, then select Add Tag. Enter a keyword or phrase that best describes that mention or influencer group (e.g., “Potential Partner” or “High Reach”).
Filter by Tags Later:
When you want to revisit these mentions, simply use the Tags filter to display all influencer mentions associated with a specific campaign or category.
For example, you can tag influencer mentions by:
Campaign or Event: “Product Launch,” “Holiday Promo,” or “Press Coverage”
Influencer Type: “Tech Reviewer,” “Lifestyle Creator,” or “Brand Advocate”
Sentiment or Intent: “Positive Review,” “Partnership Inquiry,” or “Critical Feedback”
Once tagged, you can filter your mentions by tag in your dashboard, making it easy to revisit all related influencer activity with a single click.
Why Tagging Influencer Mentions Helps
Tagging influencer mentions gives you a powerful way to:
Stay organized across campaigns, topics, or influencer types
Track influencer engagement without creating separate projects
Quickly surface key mentions for reporting or outreach
Monitor evolving relationships with recurring influencers
Over time, your tags become a custom-built map of influencer activity—helping you spot trends, measure campaign impact, and plan future collaborations more effectively.
Pro Tip: Combine Tagging with Exports
For deeper tracking or integration with external tools, you can also export tagged mentions from BrandMentions. Once exported, you can sort or filter influencer mentions by tag in Excel or your CRM system to manage follow-ups and outreach in one place.