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What Are the Best Practices for Sharing Reports Securely?

Updated over a month ago

Your BrandMentions reports contain highly valuable insights from brand performance and customer sentiment to competitor activity. It’s important to share these insights with clients and internal teams, but just as important to keep them protected from unauthorized access.

By combining BrandMentions’ sharing options with a few simple best practices, you can keep your reporting both transparent and secure.

Best practices for secure report sharing

1. Use shareable links for external stakeholders

For clients, partners, or agencies outside your organization, the Shareable Reports via Link feature is usually the safest and most convenient option.

  • Each report gets a unique, private URL

  • Only people who have the link can access the live dashboard

  • It’s generally safer than attaching PDFs to emails, which can be forwarded or downloaded without control

This keeps access centralized and easier to revoke if needed.

2. Regularly review and prune your shareable links

Make it a habit to periodically review your active shareable links in the Share Reports via Link dashboard.

  • Delete links for reports that are no longer needed

  • Remove access when a project ends or a client relationship changes

Deleting a link instantly revokes access to that report, ensuring outdated or sensitive data isn’t hanging around in someone’s inbox or bookmarks.

3. Be mindful of what you include in each report

Not every audience needs to see everything.

  • Tailor your report content to who will receive it

  • For client-facing reports, you might exclude internal details like workloads, internal notes, or operational metrics

  • Keep the focus on the insights and KPIs that are relevant to them

This reduces unnecessary exposure of internal or sensitive information.

4. For internal teams, add users to your BrandMentions account

When sharing reports with colleagues, the most secure method is to invite them as users to your BrandMentions account rather than emailing files.

  • Access is password-protected and stays within the BrandMentions environment

  • You can manage roles and permissions

  • You maintain better control over who can see what and for how long

This keeps your data centralized and easier to govern.

5. Use secure email practices when sending PDFs

If you do need to export a PDF and send it via email:

  • Double-check recipient email addresses before sending

  • Avoid sending highly sensitive data to large group lists

  • For very sensitive reports, consider using encrypted or secure email services provided by your organization

Once a PDF is sent, you lose control over where it’s stored or forwarded, so use this method sparingly for sensitive content.

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