Shared reports in BrandMentions are more than just a convenient way to deliver data, they’re a powerful tool for building trust, alignment, and open communication with clients and internal teams. By giving stakeholders direct access to live, explorable data, you move from simply telling them what’s happening to actually showing them.
When shared reports are part of your regular workflow, they help create a culture of transparency where everyone can see the same numbers, understand the context, and participate in informed, data-driven decisions.
How shared reports foster transparency
1. Direct access to the data
With Shareable Reports via Link, stakeholders can access the same live dashboard that you see.
They’re not limited to a curated PDF or a summary slide
They can explore charts, metrics, and mentions on their own
This “show, don’t tell” approach signals confidence in your data and process
It demonstrates that you have nothing to hide and are willing to put the full picture on the table.
2. Real-time, up-to-date information
Shared reports can be configured to display the latest available data.
Stakeholders see how conversations evolve in near real time
You avoid debating outdated screenshots or week-old exports
Decisions can be made based on what’s happening now, not what happened last month
This is especially valuable during crises, campaigns, or product launches.
3. Deeper, more meaningful conversations
Interactive, explorable data naturally leads to better discussions.
Clients and team members can dive into the segments or time periods that matter most to them
They can arrive at meetings with specific questions and observations
Conversations shift from “What’s going on?” to “What should we do about it?”
This makes your role more strategic and collaborative, not just reporting numbers.
4. Clear demonstration of value and ROI
For agencies and marketing teams, shared reports are a strong proof of performance.
Metrics like Share of Voice, sentiment, reach, and volume are visible and traceable
Clients can directly see how your actions impact their brand over time
Transparent reporting helps justify budgets and strengthens long-term relationships
When clients see the data for themselves, it’s easier for them to appreciate the value you deliver.
Best practices for using shared reports to build transparency
Schedule regular review sessions
Don’t just send a link and hope people explore it. Set up recurring check-ins to walk through the report together, provide context, and align on next steps.
Be open to feedback and questions
Transparency invites conversation. If clients or teammates have concerns or questions, treat them as opportunities to clarify, adjust, and improve.
Show both wins and challenges
Use shared reports to highlight successes and to clearly explain issues like spikes in negative sentiment or unexpected trends. Pair the data with your plan to respond.
By making shared reports a core part of your communication strategy, you create a more open, collaborative environment where everyone can see what’s happening, understand why it matters, and work together on what comes next. That’s the kind of transparency that builds long-term trust.