When you cancel your BrandMentions subscription, it is natural to wonder what happens to your projects, mentions, and historical data. This information is important, especially if you plan to return in the future and want to keep the work you have already done.
What happens right after you cancel
After you cancel your plan:
Your subscription is scheduled to end at the end of your current billing period.
When the billing period ends, your projects are deactivated and stop collecting new mentions.
Your account access may be limited, depending on your status and subscription settings.
At this stage, your projects and data are usually not deleted immediately. They are kept in an inactive state for a certain period of time.
Data retention and inactive projects
BrandMentions uses a data retention approach that is designed to give you a grace period to return without losing everything.
In most cases, after cancellation:
Your projects remain stored in a dormant or read only state for a limited time.
Your existing mentions and historical data are preserved during this retention period.
Tracking stops, so no new mentions are collected while your subscription is inactive.
If you reactivate your subscription within the retention period, your:
Projects are restored
Historical mentions and settings become available again
Monitoring resumes from where you left off
If you do not reactivate within the retention period, your:
Projects
Mentions
Associated project data
may be permanently deleted according to our data handling and privacy rules.
Once deleted, this data cannot be recovered.
Tips before canceling your plan
Before you cancel, it is a good idea to:
Export important reports or data you may need in the future.
Consider pausing or downgrading instead of fully canceling if you expect to return soon.
Confirm data retention details with support if you are concerned about losing long term project history.
By understanding what happens to your projects after cancellation, you can choose the best option for your brand monitoring and avoid unexpected data loss.