A mention is any reference to a brand, business, product, person, or topic detected across various sources such as websites, social media platforms, blogs, news sites, forums, and more.
Mentions are collected and displayed in real time (or historically) to help you monitor visibility, sentiment, and reputation across the web and social platforms.
After creating and configuring your project, BrandMentions will begin presenting the collected mentions.
By default, you'll have access to mentions from the past 30 days, based on your current settings. If needed, you can retrieve mentions from up to one year back using the "Get Historical Data" feature.
The image below illustrates the various data points provided for each individual mention.
🧍 Profile Info & Post Details
User Name / Page Name – The name or handle of the user or page that posted the content.
Post Timestamp – Shows the date and time the mention was published.
Follower Count – Displays the number of followers the account has.
Performance Score – Indicates how relevant or impactful the mention is on a scale from 1 to 10, where 10 is the highest.
Reach – Approximate visibility of the post based on the platform's reach metrics.
🛠️ Action Options
At the bottom of each card, users have access to various controls:
Action | Description |
🔗 Visit | Opens the source platform to view the original mention. |
🔖 Bookmark | Saves the mention to your bookmarks list for easy reference. |
🏷️ Tag | Assigns a tag for categorization or analysis. |
🚫 Block | Blocks the source from future monitoring. |
📄 Add to PDF Report | Adds the mention to the Key Mentions section in the PDF report. |
🗑️ Delete | Removes the mention from the current project. |
🎯 Sentiment Indicator
Displayed in the bottom-right corner of each mention card, the sentiment can be manually adjusted if you believe the original classification is inaccurate.
Values include:
Positive
Neutral
Negative