BrandMentions tracks a lot of metrics for the collected mentions:

  • Performance score: BrandMention’s score shows how important a mention is. It is calculated based on the total number of shares and the page’s domain influence.
  • The number of total shares.
  • The Domain Influence: a metric used to analyze the authority of a linking domain.
  • Sentiment Analysis: which helps you sort out negative mentions from the positive ones. Hover to see the tone of a particular mention: Unknown, Neutral, Negative, Positive
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