BrandMentions tracks a lot of metrics for the collected mentions:
- Performance score: BrandMention’s score shows how important a mention is. It is calculated based on the total number of shares and the page’s domain influence.
- The number of total shares.
- The Domain Influence: a metric used to analyze the authority of a linking domain.
- Sentiment Analysis: which helps you sort out negative mentions from the positive ones. Hover to see the tone of a particular mention: Unknown, Neutral, Negative, Positive