BrandMentions provides sentiment analysis for all mentions collected across every supported language and every country. This means that no matter where your mentions come from or what language they are written in, BrandMentions will analyze them and assign a sentiment category: positive, negative, or neutral.
Sentiment analysis helps you quickly understand how people feel about your brand, products, or competitors—globally and across diverse audiences.
Sentiment Analysis Works on All Supported Languages
BrandMentions automatically performs sentiment detection on every mention, regardless of:
The language of the content
The country or region where it was found
The source type (social media, websites, forums, news articles, reviews, etc.)
There is no need to enable a specific language or limit your project to particular regions. If BrandMentions can collect a mention, it can also analyze its sentiment.
How BrandMentions Handles Multilingual Sentiment Analysis
BrandMentions uses advanced AI models trained to understand emotional tone in many languages. When the platform analyzes a mention, it evaluates:
The words and expressions used
The context of the conversation
The intent behind the message
The overall emotional tone
The system then classifies each mention into:
Positive
Negative
Neutral
This allows you to instantly see how users feel about your brand across different regions and cultures.
Is Sentiment Always 100% Accurate?
While sentiment analysis works across all languages, nuances can vary depending on:
Language complexity
Informal expressions, slang, or emojis
Sarcasm or humor
Cultural context
BrandMentions continues improving its AI models to enhance multilingual accuracy. You can also manually adjust sentiment for individual mentions if needed.
Why Multilingual Sentiment Analysis Matters
Having sentiment analysis available for all languages helps you:
Track global brand reputation
Understand regional differences in audience perception
Identify emerging crises early
Measure how people react to campaigns in different markets
Compare international sentiment trends
Analyze customer feedback at scale
If your brand operates internationally or plans to multilingual sentiment analysis is essential for accurate, complete insights.
Can I Filter Sentiment by Language?
Yes. In the BrandMentions dashboard, you can:
Filter sentiment by language
Compare sentiment patterns across regions
Analyze emotional tone broken down by country, media type, or source
This makes it easy to see how different audiences perceive your brand.
BrandMentions supports sentiment analysis for all languages and all mentions collected across the platform.
You don’t need to configure anything manually sentiment detection is applied automatically and consistently, no matter the region or language.
This ensures you get complete, trustworthy insights into how audiences worldwide talk about and feel about your brand.