In influencer marketing, data is your foundation for smart decisions. Whether you’re vetting a new partner or monitoring your current advocates, understanding an influencer’s audience size, engagement, and reach helps you determine their true impact.
The Influencers tab in BrandMentions gives you instant access to these core metrics in an easy-to-read dashboard. You can view, compare, and analyze influencer performance data directly within the Influencer List, helping you build a data-driven strategy that focuses on measurable results.
Step-by-Step: How to Access Influencer Metrics
BrandMentions makes it simple to locate and interpret influencer performance data. Follow these steps:
1. Navigate to the Influencers Tab
From your project dashboard, click Influencers in the left sidebar to open the main influencer dashboard.
2. Find the Influencer in the List
Scroll through the Influencer List or use the search bar at the top to find a specific influencer by name, handle, or platform.
3. View Metrics in the Columns
Once you locate the influencer, view their Followers, Performance, and Reach values across the row. Each metric is displayed in a clearly labeled column for quick reference.
4. Sort to Compare Influencers
Click the header of any metric column such as Followers, Interactions, or Reach to sort your influencer list.
Sort by Followers to see who has the largest audience.
Sort by Performance to identify the most engaging voices.
Sort by Reach to find influencers generating the widest visibility.
Sorting helps you instantly identify top performers across different performance indicators.
The Key Metrics You Can View
Inside the Influencer List, each influencer is represented as a row, with clearly labeled columns showing their performance data. These metrics reveal the size, activity, and visibility of each influencer’s audience:
Metric | Column Name(s) in BrandMentions | What It Tells You |
Audience Size | Followers | Displays the total number of followers an influencer has on the platform where they mentioned your brand. |
Performance | Performance | Identify high-impact influencers by focusing on those with significant engagement or reach. |
Reach | Reach | Estimates the number of unique people who have potentially seen the influencer’s mentions. This is a key metric for understanding overall brand visibility and impact. |
These data points provide a quick, high-level overview of each influencer’s effectiveness in spreading your brand’s message.
Why These Metrics Matter
Together, these three metrics Followers, Performance, and Reach paint a comprehensive picture of an influencer’s effectiveness:
Followers reveal audience potential.
Performance measure community engagement.
Reach quantifies actual visibility.
By analyzing all three, you can separate influencers who simply have a large following from those who truly influence conversations around your brand.