Understanding Influence Metrics
How BrandMentions measures an influencer’s impact through key data points such as voice share, reach, and engagement.
5 articles
How Can I View an Influencer’s Audience Size, Interactions, or Reach?
What Metrics Does Brandmentions Use to Calculate Influence?
What’s the Difference Between Micro and Macro Influencers?
How Do I Evaluate Whether an Influencer Is Relevant to My Brand?
How Often Is Influencer Data Updated in Brandmentions?
