The Influencer data update frequency for BrandMentions depends on your subscription plan and features enabled:
By default, BrandMentions projects are refreshed once every 24 hours. This daily update ensures that your Influencers tab, mentions feed, and analytics dashboards always reflect the latest available data across your monitored sources.
If you enable & use the Real-Time Monitoring feature, new mentions and influencer data can appear within minutes to hours, depending on source and platform.
The platform continuously expands and updates its database of mentions and sources, ensuring an up-to-date view of brand and influencer activity.
Real-Time Monitoring: For When Every Minute Counts
For brands and agencies that require faster insights especially during live campaigns or reputation-sensitive events BrandMentions’ Real-Time Monitoring feature delivers near-instant updates.
With real-time tracking enabled, new mentions and influencer data can appear within minutes or hours, depending on the platform and data source.
This option is especially valuable for:
Crisis management - spotting negative mentions early
Product launches and live events - tracking immediate audience response
High-volume campaigns - identifying viral influencers as they emerge
Real-time data helps you react faster, engage strategically, and make decisions in the moment.