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How Do I Connect Alerts to Multiple Channels (e.g., Slack + Email)?

Updated over a month ago

Different teams communicate in different ways. Your social media team might rely on Slack, your leadership team might prefer email summaries, and your development team might depend on webhooks for automated workflows.

BrandMentions makes it easy to connect your alerts to multiple delivery channels, so everyone receives the same updates in the format that fits their workflow.

By sending alerts to multiple channels, you keep all stakeholders informed, coordinated, and ready to act, no matter where they work.

Create Alerts on Multiple Channels

How to Send Alerts to Multiple Channels

There are two main ways to send alerts to multiple channels in BrandMentions:

1. Create Multiple Alerts for the Same Project

The simplest and most flexible method is to create separate alerts for each communication channel.

For example, if you want to send a real-time alert for negative mentions to both your PR team’s email and your crisis management Slack channel, you can create two alerts:

  • Alert 1: Sends notifications to your PR team’s email address.

  • Alert 2: Sends notifications to your #crisis-alerts Slack channel.

Both alerts can track the same project and use identical filters, such as negative sentiment.

This approach gives you granular control over each channel’s settings and is the recommended method for most teams.

2. Use a Webhook as a Distribution Hub

For advanced workflows, you can use a webhook to distribute alerts automatically to multiple destinations. This requires a third-party automation tool such as Zapier, Make (Integromat), or IFTTT.
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Here’s how it works:

  1. Create a Webhook Alert in BrandMentions
    In your account, set up a webhook alert and enter your automation service’s webhook URL.
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  2. Create a Workflow in Your Automation Tool
    Set up a workflow that is triggered by the incoming BrandMentions webhook.
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  3. Add Multiple Actions
    Configure your workflow to send the same mention data to multiple channels. For example:

    • Post a message in Slack.

    • Send an email to your PR team.

    • Update a Google Sheet for tracking mentions.

This method takes more setup but offers powerful automation and scalability for multi-channel notification systems.

Best Practices for Multi-Channel Alerting

Best Practice

Description

Use Separate Alerts for Simplicity

Creating individual alerts for each channel keeps your system easier to manage. You can view, edit, or pause each channel independently.

Tailor Frequency to Each Channel

Choose frequencies that match the channel’s use. For example, real-time alerts work best in Slack, while daily summaries may be more suitable for executive email reports.

Keep a Consistent Naming Convention

Use descriptive names for clarity, such as “Negative Mentions - Email” and “Negative Mentions - Slack.” This helps you stay organized when managing multiple alerts.

By connecting BrandMentions alerts to multiple channels, you ensure that everyone in your organization stays informed and aligned. Whether your team works in Slack, email, or through automated tools, BrandMentions gives you the flexibility to design a notification system that fits your workflow.

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